Wednesday, January 07, 2009

Thought Leaders on the Future of Advertising - Jan 14th

I've served as a volunteer with MIT Enterprise Forum to identify and select panelists for this event. Whether you are a Media Buyer, Agency Creative Director or Marketing Manager, the companies and thought leaders on this panel should be of great interest. Hope to see you on the 14th.

Register today:

See you there!



MITEF Technology Forecast: Successful Advertising in 2009 and Beyond
Location : Hyatt Regency
900 Bellevue Way NE
Bellevue, WA 98004
Date & Time : January 14, 2009 - 5:00pm - 8:30pm

MITEF Technology Forecast: Successful Advertising in 2009 and Beyond

Fortunes will be won and lost through the advertising and marketing decisions that individuals and companies make in the coming year. An explosion of content, advertising platforms, and display mediums--along with rapidly evolving trends like social networking and interactive multimedia consumer experiences--have made the process of managing advertising, marketing, and branding more complex than ever before.

Join us Wednesday, January 14, as the MIT Enterprise Forum of the Northwest hosts a dynamic and thought-provoking dinner event featuring a panel of forward-thinking executives. Come gain insights and actionable perspective on current and future advertising and marketing technologies, and how they will change the face of marketing and branding.

Our panelists for this event will be:

· Stephen Meade, CEO, Cenoplex
· Wil Merritt, CEO,
· Blake Park, Vice President, Group Director of Strategy & Insights, Wunderman
· Lynn Parker, Partner, Parker lePla

The event will be moderated by innovation strategist Peter Balbus, Managing Director at Pragmaxis, LLC. Peter is an MIT grad and for several years led the MIT Enterprise Forum Chicago. The panel discussion will focus on key issues framed by audience input, as we delve into questions of keen interest to anyone involved in advertising, marketing, and branding including:

* How are emerging mobile technologies – including location-based services -- changing the world of customer outreach?
* What are micro-ads, and how are they changing the face (or sound) of advertising?
* How can emerging advertising technologies be harnessed to build brand awareness and brand equity in markets increasingly becoming micro-segmented and commoditized?
* Where are media buyers – and venture capitalists – putting their money today?
* In the midst of an economic slump, which advertising technologies and techniques can best help you gain traction in 2009 and beyond?

This event is an absolute MUST SEE for media buyers, agency creatives, marketing and brand managers, business strategists, corporate executives, venture capitalists, entrepreneurs, and the services providers who support them.

Please join us for this educational, entertaining and timely discussion.

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